Determine market size through a target market analysis.Evaluate the role of global marketing to overall business success.Assess marketing’s role in discovering and satisfying consumers needs, wants and behaviors.Utilize environmental scanning to identify opportunities and threats in the marketing environment.Analyze marketing factors that contribute to a product’s success or failure. Define the role of marketing in business.The impact of ethical issues, diversity, globalization and social responsibility on marketing decisions will also be examined. Marketing knowledge is reinforced through application, and students have an opportunity to integrate these principles with managerial accounting concepts. Students learn marketing terminology and principles including the marketing mix (product, price, place and promotion) and the Four C's (create, connect, change and cancel). Marketing is the process that moves goods/services from concept through customer, while considering the customer's needs and satisfaction. Instructor Name and Communication Options
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